Plus NineTwo came to me with an open canvas, saying, "Do whatever you envision." And this is the vision I brought to life.
Fashion houses are relics of the past. In their place, I've created a fashion collective that seamlessly blends the worlds of art and fashion. Here, boundaries are erased, and creativity knows no limits.
We’re not just designing clothes; we’re crafting experiences. This isn't just a brand—it's a movement.
Welcome to the future of fashion. Weclome home. Welcome to Plus NineTwo.
Branding + VI
For the launch of Drop i, I was presented with images of their inaugural leather piece. My task: transform these images into captivating artworks.
Having collaborated on the concept for this drop, I requested they capture the photos using flash photography—my signature style. The result? Stunning Polaroid-esque artworks that encapsulate the raw, edgy spirit of Plus NineTwo.
Drop i
For the launch of Drop 2, I had full creative freedom to bring my vision to life. I art directed and photographed a shoot that perfectly encapsulates the vibe of the clothes.
The aesthetic is pure "clean girl"—minimal, yet striking. I styled the models in gold jewelry, emphasizing a clean, ethereal, and glossy look. This drop is a testament to the seamless blend of sophistication and simplicity, capturing the essence of modern elegance.
Drop ii
Hair + Makeup: Nabila's Salon
Models: Dua Miran, Maham Batool
